WHY ELECTRICIANS LOSE JOBS
You’re in an attic running wire. You can’t reach it.
Hands on the fish tape, back against a rafter, you feel it vibrate but you can’t get to it. An hour later you crawl out to four missed calls and zero voicemails. The first was a $3,500 panel upgrade. The second, half a kitchen with dead outlets. The third, a GC looking for a sub. The fourth, an EV charger install. Three already hired someone else. That’s the structural problem of electrical work: you’re inside walls, in crawl spaces, behind subpanels, on rooftops with solar. Each missed call is heavier than most electricians realize, from a $200 outlet repair to a $15,000 solar install.
a single solar install, gone to voicemail
a single panel upgrade, gone to voicemail
See what missed calls cost your business
Competitor-switching figure: PATLive / industry studies.
HOW IT WORKS
Call comes in. Job comes out.
The call forwards. Nothing changes for the caller.
Your business line forwards to SubCall. No app, no hardware, no new number. Callers dial what they always have.
It picks up in under 3 seconds.
Warm, in your business name. “Thanks for calling Henderson Electric, how can I help?” Callers regularly don’t realize it’s AI.
It asks electrical-specific questions.
Sparks, smoke, or a burning smell? Anyone in danger? Power out fully or partial? One circuit or the whole house? A sparking outlet flags as a safety emergency. An EV charger call routes to your sales pipeline.
The job lands. The tech gets a text.
Within seconds: name, address, problem, urgency, and category go to your dashboard and to the tech by SMS. The customer gets a confirmation.
EMERGENCY TRIAGE
EMERGENCY TRIAGE A sparking outlet is a safety call. It treats it like one.
Generic services ask “is this an emergency?” and take a message. SubCall triages like someone who’s worked the trade.
WHY ELECTRICAL CONTRACTORS PICK SUBCALL
Over an answering service, or hiring.
| SubCall | Answering service | Hiring | |
|---|---|---|---|
| Answers 24/7 | Included | Upcharge | Requires overtime |
| Knows electrical terminology | Built-in | Generic script | Months of training |
| Gives safety instructions on hazards | Trained protocol | Takes a message | Inconsistent |
| Identifies vulnerable occupants | Routing logic | No | Depends on training |
| Captures EV / solar lead detail | Qualifying questions | Generic intake | Inconsistent |
| Creates the job automatically | Structured data | Manual email | Manual entry |
| Dispatches tech via SMS | Instant | No | Manual |
| Emergency triage | Electrical-specific | Generic prompt | Inconsistent |
| Monthly cost | From $349/mo (500 min) | $400–900 | $3,500+ /mo |
| Set-up time | Under 5 minutes | 3–5 days | Weeks |
FAQ
A few questions, answered.
How does it handle electrical emergencies differently than an answering service?
It identifies safety hazards and gives the caller immediate instructions. Shut off the breaker for a sparking outlet, don’t touch the panel for a burning smell, stay 35 feet from downed lines and call 911. Then it routes the job to you on priority. A generic service just takes a message.
How much does it cost for an electrical business?
From $349/month, including 500 minutes and 24/7/365 coverage. No after-hours upcharge. One captured EV charger install or panel upgrade more than covers a full year.
Can it handle EV charger and solar leads?
Yes. It asks qualifying questions for EV and solar (panel capacity, service rating, truck model, timeline) and routes them to your dashboard as qualified leads. These are high-value jobs that get lost when you miss the call.
What electrical-specific questions does it ask?
Whether the caller sees sparks, smoke, or a burning smell, whether anyone’s in danger, whether power is partial or total, single circuit or whole house, the age of the panel, and whether it’s EV or solar. The answers decide routine, expedited, or emergency.
Can it tell a safety emergency from a routine call?
Yes. It flags on conditions like visible sparks, burning smells, exposed live wiring, or downed lines. Not the caller’s tone. A calm caller with sparking outlets gets escalated. An upset caller asking about a ceiling fan gets booked normally.
How long does setup take?
Under 5 minutes. A few questions about your trade, forward your number, and every service is running.
Does it replace my phone number?
No. Your existing business number stays the same. Calls forward to SubCall, and callers dial what they always have.
What about commercial electrical work versus residential?
It captures the property type during intake. Commercial calls (three-phase issues, building-wide outages, permit code violations, lighting controls) get different intake and routing, and the dashboard separates commercial and residential tickets.
Does it handle Spanish-speaking callers?
Yes. It handles calls in multiple languages including Spanish, and captures the same structured data regardless of the language.